CRA Focus on Video Game Streamers and Online Influencers:ONLINE ACTIVITY

It has recently been reported that
CRA is reviewing social media
accounts to see whether video
game streamers’ and online
influencers’ income is
consistent with paid
endorsements and other signs
of income online. Video game
streamers earn money by playing
video games online. Influencers
are those who have built a reputation online for their
expertise in a certain area. CRA has stated they have
conducted some initial research and will finalize a broader
enforcement plan. They also specifically noted that they have
been looking at influencers with incomes in excess of
$500,000.
An individual from CRA also specifically noted that the
content that individuals post on their Facebook pages and
Twitter feeds provides a lot of surprising open-source
intelligence. As well, they noted that many video game
streamers have millions of followers on YouTube or Twitch.
As an example, an online video game commentator and
musician with a YouTube channel earned US$17 million in
2018 (according to a Google spokesperson).

ACTION ITEM: Be aware of your online activity as it can
inform CRA of compliance activity.

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